#U.S YELLOW PAGES HOW TO#

How to Determine Your ROI From Phone Book Advertising Still, if you’re advertising in the phone book, it’s a good idea to figure out the ROI (return on investment) from the phone book. Older demographics as well as people in rural areas are still using their phone books to find local businesses, but it’s unlikely you’ll find Generation X, Y or Z picking up anything but their phone to find your business. Still, even with all these numbers reminding us that the phone book is (so far, at least) less effective than local search marketing, they keep printing the phone book. You can also monitor website traffic and much, much more. With local search marketing, though, you can track how many people have viewed your listings and clicked to call or get directions. We know that phone book advertising has its challenges - you have to commit to a year of advertising, and unless you ask every single person who calls you how they found you, there’s no way to track leads coming in from the phone book. And display ads, on average, have a conversion rate of less than 1%.A national display ad averages more than 235 calls per year at a cost of $28 per call, for a total cost of $18,800 annually. According to CRM Associates, the average Yellow Pages ad brings in more than 80 calls annually for about $800, or a cost of $10 per call.Still, phone directories are a $3 billion industry (yep, that’s billion with a “b”).

Even as far back as 2014, less than half of the population was using the phone book regularly.And, according to Brightlocal’s yearly survey, 97% of consumers have used the Internet to find local businesses in the last year.According to MSN, 70% of Americans don’t even open their phone books.has replaced the phone book with an online search, and that number is growing as mobile usage skyrockets. A few years ago, ComScore found that more than half of the U.S.

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